About

meredith_aboutDr Meredith Wray

Meredith is actively engaged in strategic and sustainable tourism planning for regional destinations. Awarded the Sustainable Tourism Cooperative Research Centre Award for Excellence in PhD research in 2007, for her thesis titled ‘Unravelling the Complexities of Tourism Destination Management Systems’, she also completed a Master of International Tourism Management and a Bachelor of Business in Tourism.

Meredith brings passion, expertise and experience to the tourism-planning table. Her strengths lies in her capacity to engage and build trust with key stakeholders to inform strategic planning. She is recognised as an experienced Destination Management Provider, Australian Regional Tourism Network and has she has developed strategic tourism management plans for important regional Australian destinations.

The following summarises her expertise and key consultancy roles:

Expertise

  • sustainable tourism
  • regional tourism
  • best practice for strategic tourism destination planning, management, development and marketing
  • stakeholder consultation facilitation (interviews, focus groups, workshops, public forums)
  • tourism research methodologies and analysis
  • tourism visitation statistical analysis
  • destination management and governance structures
  • tourism attraction and experience development and management
  • tourism product & experience auditing
  • conference and event strategy development

Key Research and Consultancy Roles

  • Member, Global Sustainable Tourism Council (from 2015)
  • Member, Indian Ocean Rim Association Academic Group (from 2014)
  • Director, International Centre for Responsible Tourism, Australia (from 2013)
  • Destination Management Provider, Australian Regional Tourism Network (from 2013)
  • Consultant, Tourism Victoria – Review of Regional Tourism Boards and Destination Plans (2014)
  • Consultant Destination New South Wales:
    • Regional tourism product and experience analysis and mapping project (2014/15)
    • Destination management plan review and analysis project (2014)
    • Regional tourism stakeholder engagement and strategic planning process (2011/12)
    • Good practice for stakeholder engagement for regional tourism research project (2011)
  • Advisor, ARTN Best Practice Destination Management Guide (2011/12)
  • Committee Member, National Long Term Tourism Strategy Destination Management Planning Working Group (2011)
  • Facilitator, Stakeholder Engagement process to establish the Byron Visitor Industry Association (VIA) (2011)
  • Planning Consultant:
    • Eurobodalla Shire Council, Destination Management Plan 2012 to 2020
    • Broken Hill Strategic Tourism Plan 2010 to 2020
    • Destination Daylesford Strategic Tourism Plan 2008 to 2018
    • Byron Shire Tourism Management Plan 2008 to 2018
    • Chief Investigator and Project Leader, Sustainable Tourism Cooperative Research Centre (STCRC), Sustainable Regional Tourism Destinations: Best Practice for Management, Development and Marketing (2006 to 2010)
  • Principal Investigator, Sustainable Tourism Cooperative Research Centre – $300,000 research project titled ‘Sustainable Regional Tourism Destinations: Best Practice for management, development and marketing’ that examined the practices of 21 destinations around Australia (2006 to 2010)
  • Senior Researcher, Sustainable Tourism Cooperative Research Centre, Health Tourism in Australia: Supply, Demand and Opportunities (2010)
  • Steering Committee Member, Sustainable Tourism Cooperative Research Centre, Sustainable Destinations and Communities On-line Portal – visit www.sustainabletourismonline.com (2010)
  • Senior Lecturer, School of Tourism & Hospitality Management, Southern Cross University (2006 to 2014)
  • Deputy Director, Australian Regional Tourism Research Centre, Southern Cross University (2006 to 2008)

She is a published author of academic and journal papers. See Publications here.